{"id":65,"date":"2024-01-01T11:56:26","date_gmt":"2024-01-01T11:56:26","guid":{"rendered":"https:\/\/bronixtechnologies.com\/index.php\/2014\/08\/24\/a-nice-entry\/"},"modified":"2025-12-03T09:02:09","modified_gmt":"2025-12-03T09:02:09","slug":"geofencing-marketing","status":"publish","type":"post","link":"https:\/\/bronixtechnologies.com\/index.php\/2024\/01\/01\/geofencing-marketing\/","title":{"rendered":"Geofencing Marketing"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqw6ai15-0e2884f0f8d60d31c110a9302bba1276\">\n.avia-section.av-lqw6ai15-0e2884f0f8d60d31c110a9302bba1276{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/bronixtechnologies.com\/wp-content\/uploads\/2020\/11\/bg-08-free-img.jpg);\nbackground-position:0% 0%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-lqw6ai15-0e2884f0f8d60d31c110a9302bba1276 main_color avia-section-huge avia-no-border-styling  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av-inherit-size'><div class='av_custom_color av-subheading av-subheading_above'><p><strong>What Is<\/strong><\/p>\n<\/div><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >Geofencing Marketing<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lqw69el6-be2efe172438919b91cc0e30ebbad5ab\">\n#top .hr.av-lqw69el6-be2efe172438919b91cc0e30ebbad5ab{\nmargin-top:50px;\nmargin-bottom:30px;\n}\n.hr.av-lqw69el6-be2efe172438919b91cc0e30ebbad5ab .hr-inner{\nwidth:50px;\nborder-color:#ffffff;\n}\n<\/style>\n<div  class='hr av-lqw69el6-be2efe172438919b91cc0e30ebbad5ab hr-custom  avia-builder-el-4  el_after_av_heading  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div class='flex_column av-2v6mt-622188d637adace12b17cbe8c6ab0c45 av_one_fifth  avia-builder-el-5  el_after_av_three_fifth  avia-builder-el-last  flex_column_div '   ><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-65'><div class='entry-content-wrapper clearfix'><div class='flex_column av-29ppt-f4da97c4c97c31ee7a95689a8fa09c36 av_one_full  avia-builder-el-6  el_after_av_section  el_before_av_one_full  avia-builder-el-first  first flex_column_div '   ><section  class='av_textblock_section av-lqw6o0kg-dad5a1a63182447f51158b84ac069fde'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><strong>Geofencing<\/strong><\/h2>\n<p style=\"text-align: justify;\">Looking for innovative ways to connect with your target audience? Consider geofencing.<\/p>\n<p style=\"text-align: justify;\">Geofencing is the use of technology to create a virtual perimeter. In other words, Geofences are virtual boundaries that can send notifications or messages to people who enter or exit them.\u00a0It\u2019s used in marketing to identify and connect with potential customers based on their proximity to a particular location.<\/p>\n<p><strong>What Is Geofencing Marketing?<\/strong><\/p>\n<blockquote>\n<p>Geofencing marketing is a location-based marketing technique that involves defining virtual boundaries or \u201cgeofences\u201d around physical locations like stores.\u00a0When someone with a mobile device enters these boundaries, that serves as a trigger. And with the right strategy, setup, and implementation, your business can send personalized ads or notifications in form of messages to them.<\/p>\n<p>.<\/p>\n<\/blockquote>\n<p><!--more--><\/p>\n<h4><strong>How Geofencing Works<\/strong><\/h4>\n<p style=\"text-align: justify;\">Using geofencing for marketing centres on a combination of technologies, including the global positioning system (GPS), mobile networks, and Wi-Fi.\u00a0You can use geofencing to market to your target audience\u00a0while they\u2019re shopping with your competitor, browsing your offline or online store, or even as they\u2019re preparing to use your service.<\/p>\n<p style=\"text-align: justify;\">A geofencing advertising strategy works by setting up virtual boundaries around a specific location, like the location of your business. Then, this boundary will track whenever someone with a mobile device enters it. As soon as someone enters the virtual boundary around your business, your geofencing advertising campaign will send a notification or mobile ad to that person\u2019s phone that advertises your local store, service, or product.<\/p>\n<h4><strong>Benefits of Geofencing Marketing<\/strong><\/h4>\n<p style=\"text-align: left;\">Geofencing marketing offers a number of distinct advantages:<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Boost local foot traffic and sales:<\/strong> Geofencing can help you improve your local search engine optimization (SEO) strategy by giving your company more opportunities to show up in local searches when your audience is looking for your products or services in their area.<\/li>\n<\/ul>\n<ul>\n<li style=\"text-align: justify;\"><strong>More precise targeting:<\/strong> Geofencing allows you to get more niche with your advertising targeting, ensuring your messages reach customers who are in close proximity to your business<\/li>\n<li style=\"text-align: justify;\"><strong>Personalization:<\/strong> Geofencing lets you customize messages, offers, and recommendations based on users\u2019 locations and behaviors, enhancing the user experience and increasing the likelihood of them becoming customers<\/li>\n<li style=\"text-align: justify;\"><strong>Customer loyalty:<\/strong> You can use geofencing marketing to share personalized offers to mobile users to encourage loyalty<\/li>\n<\/ul>\n<h4 style=\"text-align: left;\"><strong>Geofencing Marketing Tactics<\/strong><\/h4>\n<p style=\"text-align: left;\">Ways that you can use geofencing to achieve your business goals.<\/p>\n<p style=\"text-align: left;\"><strong>Location-Based Offers<\/strong><\/p>\n<p style=\"text-align: justify;\">Location-based offers are discounts and other promotions sent to prospects who are near your location. To entice them to make a purchase. Discounted pricing, new products, and giveaways are great for location-based offers.<\/p>\n<p style=\"text-align: left;\"><strong>Competitor Conquesting<\/strong><\/p>\n<p style=\"text-align: justify;\">Competitor conquesting involves setting a geofence around a competitor\u2019s location to turn their prospects into your customers instead.\u00a0The messaging here should highlight what sets your business apart and subtly hint at your competitor\u2019s weaknesses. Maybe you\u2019re a cheaper option, you have more inventory in stock, or your reviews and customer service ratings are higher.<\/p>\n<p style=\"text-align: left;\"><strong>Audience Nurturing\u00a0<\/strong><\/p>\n<p style=\"text-align: justify;\">For large companies with widely used apps, geofencing can also be used to ensure customers remain long-term, loyal followers. By setting up a geofencing campaign around their store locations to encourage reward program sign-ups, social follows, and more. Customers who just visited or are near the business will be more likely to take the next step to connect. Providing more opportunities to market to them no matter where they are.<\/p>\n<h4><strong>How to implement geofencing into your marketing strategy<\/strong><\/h4>\n<p style=\"text-align: justify;\">Wondering how to implement geofencing into your marketing strategy? We\u2019ve got you covered! All you need to get started with geofencing is an app and GPS coordinates.<\/p>\n<p style=\"text-align: justify;\">Then, you can follow these simple steps for incorporating geofencing into your marketing strategy:<\/p>\n<ol>\n<li>Research your target audience<\/li>\n<li>Keep your geofence boundary small<\/li>\n<li>Make your call to action (CTA) actionable and clear<\/li>\n<li>Use all your targeting techniques<\/li>\n<\/ol>\n<h4>Types of geofencing marketing<\/h4>\n<p>Marketers use geofencing in various ways to enhance their efforts. Whenever someone enters a specific geofence, such as a retail store, event venue, or neighbourhood, you could serve up the following types of marketing:<\/p>\n<ul>\n<li><strong>Push notification:<\/strong> When users enter the geofenced area, the campaign pushes out a message that appears on their smartphone screens via the app. A florist, for example, might tell users of a deal on roses.<\/li>\n<li><strong>Text message: <\/strong>When you have customers\u2019 phone numbers, you can automatically text them within your virtual boundary. For example, a restaurant might remind the user it\u2019s time for lunch when they\u2019re just a block away.<\/li>\n<li><strong>PPC ads in a web browser:<\/strong> With pay-per-click (PPC) ads, you pay a platform like Google Ads to show your PPC ads in a user\u2019s web browser if they are searching for your product or service within your vicinity. A nail salon, for example, could use this type of location targeting to target people searching \u201cmanicure near me.\u201d<\/li>\n<\/ul>\n<h4><strong>Use-cases of Geofencing Marketing<\/strong><\/h4>\n<p style=\"text-align: justify;\">Geofencing marketing is done using the technologies such as beacons, GPS, or even IP addresses to build a fence.<\/p>\n<p style=\"text-align: left;\">Some use cases for geofencing marketing include:<\/p>\n<ul>\n<li style=\"text-align: justify;\" aria-level=\"1\">Drive visitors to your locations by adding geofences in POIs (Points of Interest) like airports, hotels, or touristic locations and send them engaging notifications. It will serve the need and create urgency to visit your nearby store.<\/li>\n<li style=\"text-align: justify;\" aria-level=\"1\">Customers help you improve your strategies by giving feedback. Know their in-store experiences. In return, provide rewards, offers, and better deals to purchase from your store. This will spread your goodwill in the local market.<\/li>\n<li style=\"text-align: justify;\" aria-level=\"1\">Use location trends and treat customer behavior as the point of target marketing. Using this tactic, you can also know what segment of your customers frequent your competitors\u2019 businesses.<\/li>\n<\/ul>\n<\/div><\/section><\/div><div class='flex_column av-1abn5-b505cce179c040a721c405aced2d0c91 av_one_full  avia-builder-el-8  el_after_av_one_full  avia-builder-el-last  first flex_column_div column-top-margin'   ><div  class='av-buildercomment av-yrtp-3108adf5332a97c8ee59367651d3b7b9'><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":1213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[59],"tags":[],"class_list":["post-65","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-blog","post_format-post-format-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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