The Importance
A website is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Websites are typically dedicated to a particular topic or purpose, such as news, education, commerce, entertainment or social networking. Hyperlinking between web pages guides the navigation of the site, which often starts with a homepage..
Websites can be created and maintained by an individual, group, business or organization to serve a variety of purposes. All publicly accessible websites collectively constitute the World Wide Web
Websites can be divided into two broad categories—static and interactive. Interactive sites are part of the Web 2.0 ((also known as participatory web and social web) which refers to websites that emphasize user-generated content, ease of use, participatory culture and interoperability (i.e., compatibility with other products, systems, and devices) for end users) community of sites and allow for interactivity between the site owner and site visitors or users. Static sites serve or capture information but do not allow engagement with the audience or users directly. .
Below is a list of the importance of websites to individuals and business owners..
1. Online Brochure
Companies spends millions creating brochures and distributing them. By having a website, you can skip that entirely. Your potential customers can find out about you and any of your products online. If you get most of your business through networking and personal connections, then they will want to check out your website.
2. More Customers
More than 2.4 billion people use the internet every day, and some 90% of those have purchased something or contacted a company, online in the last 12 months. So, by not having a website, you will be missing out on a big piece of the pie.
3. Business Value
Have you tried getting a business loan recently? Its not easy, but if you try and the bank manager asks to see your website, you better have a pretty good one. It doesn’t just stop with the bank; the perceived value of your business will be lower in everyone’s eyes – especially your customers.
4. Influence
By having a website potentially, thousands of people are going to see it. You can influence people’s decisions and educate them.
5. Time To Showoff
You know that great feeling you get when people recognize your work? Well, by having a website you can show off what you do and take pride in your work.
6. Helps with Business Goals
That’s right! When it comes to writing the content of your website you are going to revisit things about your business that you haven’t in years. You will mostly reassess the goals of your business.
7. Helps Low Barriers of Entry
Ever wanted to start a business? Well, now you can do it with virtual space. In fact, by using some free website providers you don’t have to pay a penny.
8. 24 Hours Per Day
Your website runs 24/7 without any supervision or need to lock it up. You can always be there for your customers.
9. Communication with Customers
By having a blog or even just feed on your website, you can update customers on your newest offers, products, promotions, events, photos, or any other content.
10. Marketing
The internet has opened up a whole new world of marketing that didn’t exist before. Your website can attract new business by using a whole host of low-cost marketing techniques.
11. Customers Support
You can significantly reduce the cost of customer support by having a ticketing system, or even a FAQ on your website. I can think of about 5 companies off the top of my head that streamline your customer service straight from your website.
12. email@mywebsite.com
I know there are other ways to do this, but by having a website you can have your email address @whatever you want.com. It is more professional and easier to remember. I know you love your abcd@gmail.com, but it doesn’t resonate with customers.
13. Press Releases
I know that sounds a bit far out, but it is true. You can run cheap press releases online about your business, but to do it you will require a website. In fact, I have had clients who were absolutely nobodies get one million views on YouTube because of online press releases.
14. Stick it to the Man
The best answer to “Why do I need a website?” would be that you can stick it to the man. It is the easiest way to quit your job and earn a living.
15. Any Topic or Hobby Will Do
Do you love sports? How about ballet, alternative dance, photography, holidays, Kit-Kats, cars, skateboards, science or animals? Well, then you have a business idea just waiting to happen. The internet has room for an unlimited number of niche blogs that can attract traffic and revenue. Just pick something you love and start writing about it.
16. Connect with Fellow Webmasters
On a little side note, if you own a website you get to call yourself a ‘webmaster’. Pretty cool! But reason for “Why do I need a website” is that you can easily do new business and personal connections with other website owners. This can lead to extra streams of income for you!
17. Gives You a Voice
Have you ever been in an argument with someone and said: “Well, I have written an article about that on my website, and actually, that isn’t the case?” It feels great! For some reason, people don’t want to argue with you if you have written about something on your website. It also gives you a place where you can voice your opinion without judgement. If someone leaves you a comment, you don’t like you can just drag it over to the spam folder.
18. Do Business Your Way
You don’t need permission from your boss or company lawyer. Ash Ambridge drops the ‘F-Bomb’ all the time because she can, and no one else is asking her to stop. Now she has a world class business with thousands of customers.
19. Beat the Big Guys
Have you ever wanted to get into a business, but don’t know how to compete with all the big names out there? By creating an incredibly beautiful website design with a solid strategy behind it, you can smash the big guys to pieces. You have no chance of building bigger skyscrapers, but your website can breakdown the perceived wall between you and them.
20. Instant Credibility
Have you ever had difficulty making that sale? Or convincing someone that you are the real deal. By having a well-structured website, you can foster instant credibility with anyone. You can provide the ultimate proof that you are, in fact, the most real of all deals (couldn’t resist that phrase).
21. Helps You to Find New Jobs
I bet you didn’t see this one coming. I have been harping on about how a website can help your business, but it can help you personally too. Not only a website can host your resume or CV, but by owning your website you have demonstrated tons of hard and soft skills.
22. Less Expensive
Have you ever advertised your business through various forms such as printed media, radio, television or by other means? It’s expensive! Investing in advertising is necessary, but it takes a lot of money. Having a website will make promoting your company less expensive. Many versions of offline advertising available on the internet are sometimes free.
23. Satisfaction
Having a website will be more convenient for your customers and leads. Make it easy for your customers to purchase from you! Many will be more likely to visit your website, rather than driving a car to your physical location and browsing for your products. From a customer’s point of view, it’s better for them if they don’t have to ask anything. They can just find what they’re looking for on your online site.
24. Links
Links are very important to viral marketing. If you have many sites linking to you, it is like spreading the word about your company all around the world. If you have a good website with good content related to information, products or services, people are more likely to link your website to theirs. This means they recognize your website as valuable.
25. Better Relationship
Having a website can build better relationships with your customers. You can send messages instantly to your customers through email. Also, your customers can review your products online and can also leave feedback for you and your business. It’s best to always send your customer a message. This is essential for building a good relationship with them. You can even give them more information about your business through messages or emails.
26. Increase Sales
If you are a business owner, more visitors lead to more potential sales. That’s how your website will help you. You can drive more people to your site by consistently updating and promoting the contents of your site. The more informative your site is, the greater the possibility of increasing your sales.
Interesting Infos
With experience in handling major ICT projects, Bronix Technologies provides client oriented professional services, based on international standards, codes, procedures and more, a commitment for excellence
OFFICE
No 3 Stoke Street,
Belmont, Bulawayo
Zimbabwe
(+263) 772 827 991
info@bronixtechnologies.com
Leave a Reply
Want to join the discussion?Feel free to contribute!